New video measurement 2027
MMS is changing measurement provider from 1/1 2027, from Nielsen Media to Sifo Fifty5Blue (formerly Kantar Media). In connection with this, several method and modelling changes will be made to the measurement that will affect definitions of metrics, actual levels and how the datasets will be set up. The information in this section will be updated as it becomes available.
Summary changes in setup, equipment, methodology & output
Q&A – coming soon!
For more information please contact us n2ksupport@mms.se