MMS measures video consumption in Sweden.
MMS measures the viewing of programmes, clips and advertisements and delivers viewing figures to the media industry daily. The main clients are large media houses, media agencies and advertisers.
Quality assurance to provide a robust and strong currency.
Viewing data are carefully checked and quality assured by MMS daily. This work is the cornerstone of the mission to deliver a strong and robust media currency to the industry.
Deep insights into viewer behavior.
MMS initiates & conducts investigations and regularly analyzes results. Several reports are published on a regular basis to provide the market with a deeper understanding of the consumption of video. On assignment, more niched special reports are carried out.
With focus on future measurements.
With broad competence and long experience, MMS monitors trends and develops new methods for measuring TV and onlinevideo.