Golden Rules

Official calculation methodology – Technical approach.

MMS Golden Rules are intended for:

  • anyone who wants to understand exactly how the Swedish broadcast and streaming services viewing figures are calculated.
  • software developers.
  • software owners.

Panel Data Delivery 1

The first of the two daily data deliveries, in the morning the day after. Delivery 1 contains broadcast viewing.

Panel Data Delivery 2

The second of the two data deliveries, in the late afternoon the day after. Delivery 2 contains cross platform (XP) viewing, broadcast and streaming services.