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MMS and GfK launch online video currency in Sweden

A new reach model for online video launches in Sweden. MMS and GfK have been working together to develop a new reach model for online video viewing. The project launch is a major step toward providing total video ratings for Sweden. The model adds demographic profiles to provide audience figures for online video channels in Sweden. The resulting fully integrated dataset provides a reliable basis for granular analysis and reporting of even the most niche digital channels.

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